The bridesmaids have the same look as the Bride, but some brides may choose a particular color and allow their maids the freedom to choose their preferred silhouette. Your girls have a bit of freedom to choose the style they like best. This increases their chances of getting the gown back. It also makes your bridal party look more stylish, chic, fun, and consistent. To keep the color consistent, limit the number of choices for bridesmaid dresses to one designer.